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Jaipur Rugs lies as one of the luxurious handicrafts where they aim to connect the global market to India's craftsmen. Though it is a family business, they have not given up on the ancient culture of hand-woven and hand-knotted traditional artistic rugs.
What makes it different from the other handicrafts business is that they do not move with the view to earning their livelihood but paves the path for others. With a network of about forty thousand artisans worldwide, the business caters to the livelihood of around six hundred villages worldwide. The authenticity of the brand lies in its exquisite and authentic products that speak of India's tradition and culture.
Few artisans possess the expertise and skill necessary to create pieces for the Aurora collection. Every fiber of wool is scrutinized, carded, sorted and spun to ensure the absolute finest and softest thread. Lush silk is added to create an undeniably beautiful and painstakingly precise work of hand-crafted art. The brilliance, softness and exquisite refinement in every aspect of the Aurora collection cannot be overstated: with sixty percent silk content and nearly two hundred knots per square inch, each rug shimmers like a finely cut diamond. Months of meticulous work touched by the hands of hundreds of skilled artisans, culminate in the finest floor coverings that Jaipur offers.