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Jaipur Rugs lies as one of the luxurious handicrafts where they aim to connect the global market to India's craftsmen. Though it is a family business, they have not given up on the ancient culture of hand-woven and hand-knotted traditional artistic rugs.
What makes it different from the other handicrafts business is that they do not move with the view to earning their livelihood but paves the path for others. With a network of about forty thousand artisans worldwide, the business caters to the livelihood of around six hundred villages worldwide. The authenticity of the brand lies in its exquisite and authentic products that speak of India's tradition and culture.
Free verse is a collection that is lost in the translation of design language between hand and machine; a visual story of the touch of hand meeting digital technology. Crumbling foil, inexpert origami and traced drawings find expression in this collection, besides natural expression in unclear hand marks and messy pixilation.These expressions are created through Persian knotting of fine silk and wool for almost a year.