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Jaipur Rugs lies as one of the luxurious handicrafts where they aim to connect the global market to India's craftsmen. Though it is a family business, they have not given up on the ancient culture of hand-woven and hand-knotted traditional artistic rugs.
What makes it different from the other handicrafts business is that they do not move with the view to earning their livelihood but paves the path for others. With a network of about forty thousand artisans worldwide, the business caters to the livelihood of around six hundred villages worldwide. The authenticity of the brand lies in its exquisite and authentic products that speak of India's tradition and culture.
Each gemstone unfolds a traditional saga hailing from diverse human cultures across the world. But they all hold us spellbound by a common thread of beauty - their vivid and vibrant colours. Prizma brings life to the lore ascribed to the traditional designs with stunningly beautiful hand-knotted rugs immersed in the spectrum of these gemstone colours. Explore the magical world of these timeless hues revived by this collection. Each design in this collection is made from hand-knotting premium yarns of silk.