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Jaipur Rugs lies as one of the luxurious handicrafts where they aim to connect the global market to India's craftsmen. Though it is a family business, they have not given up on the ancient culture of hand-woven and hand-knotted traditional artistic rugs.
What makes it different from the other handicrafts business is that they do not move with the view to earning their livelihood but paves the path for others. With a network of about forty thousand artisans worldwide, the business caters to the livelihood of around six hundred villages worldwide. The authenticity of the brand lies in its exquisite and authentic products that speak of India's tradition and culture.
Sutra is derived from Sanskrit and means a sacred verse/ scripture. Seeking inspirations from these ancient scriptures this rug, knotted in finest wool and silk, is a reflection of the ancient mysteries.